I’m a Freelance Copywriter, Direct-Response Marketing and Business Growth Strategist for small and medium-sized businesses.

I write direct-response copy and devise marketing strategies for businesses that absolutely, positively want to increase their sales by at least 30% or more in the next 60 days or less -  even during economics slumps, downswings, or full-scale recessions. Guaranteed!

My specialty resides in writing business-to-business (B2B) direct-response copy and developing marketing strategies for the high-tech industry.

Fortunately, I’ve had the opportunity to write many successful promotions for business-to-consumer (B2C) clients as well.

This has enabled me to serve a variety of clients in many industries including: high tech (software, information technology, etc.), general manufacturing, pharmaceuticals, medical device, mortgage, real estate, industrial, commercial, automotive, non-profit / tax exempt organizations, professional speakers, authors, marketing / ad agencies, and retail.

By writing direct-response copy on marketing promotions, I help my clients boost leads, orders, and ultimately revenues for their "bottom-line" profit dollars.

Over the last 17 years, I’ve helped many companies increase their revenues from sales and marketing strategies I’ve developed.  To date, that number is over $250,000,000 in new business from current and new customers and it continues to grow.

Are YOU ready to say "YES" to increased sales for your business?  Good! Then I can help.

So, What Do I Really Do for You?

Basically, I help you to…

Emotionally connect with your prospects and clients - by understanding and tapping into your audiences most dominate resident emotion and fulfilling their wants (or needs) you sell more of your products and services.

Communicate your message - I help you say exactly what you need to say in order for your audience to act on your offers resulting in more sales for you.

Build your brand - structuring and consistently communicating your Unique Selling Proposition (USP) and Direct Value Statement (DVS) - therefore your audience knows exactly how you can help solve their problems, fulfill their wants / needs, and assist in accomplishing their goals.

Position, package, and price your products and services - through intense research you’re able to provide optimal value to your ideal prospects and your best clients.

Generate quality and qualified leads - therefore your sales force can focus their efforts on what they do best - closing deals.

Lastly…

Give you "peace-of-mind" by simplifying your daily tasks - I’ll take care of your copywriting assignments and marketing promotions and you do what you do best - run your business and count the money…

All of which results in growing your business and you feel good about it also.

Online Via The Internet,…

Using the latest Web 2.0 technologies, I assist my clients in setting up technological marketing and sales process systems; most of which can be placed on autopilot.

This is very important if you really want to maximize efficiency, effectiveness, and manage your time better, not to mention, reel in business you had no idea was there.

I write copy for: Website pages, landing pages, and squeeze pages, email promotions and campaigns,  newsletters and blogs, sales letters / sales promotional packets / sales packets, articles and press releases, data sheets and product one-sheets, special reports, white papers, and case studies, as well as other materials you need to sell your products and services better and more often.

Offline, I assist my clients in copywriting for marketing materials such as: Print ads, audiovisual or multimedia scripts, brochures and flyers, direct mail including - postcards, printed newsletters, sales letters, sales promo kits (or sales packets), media kits, …and many other marketing / advertising materials.

I also help you institute marketing promotions which will increase your conversion rate from prospects turning them into paying customers; therefore, providing you with new-found business for your organization.

And… I never forget to create nurture campaigns for your existing customers as well.

Now to Answer The Question Above…

The critical function of marketing is to promote your products and services to your prospects and customers.

To let them know you have a product / service which can solve their problem, make them more beautiful, feel better about themselves, help them loose weight, and a host of other benefits they can receive in exchange for them investing your product or service.

The critical function of copywriting is to get readership of your marketing materials and to get your target audience to act on what you are offering them, whether it’s a soft offer or a hard offer - using whatever media.  To do anything less is a waste of your valuable time and hard-earned money.

With that being said…

Your Advertising Is Simply "Salesmanship in Print"

Therefore, treat it like a salesman - if it’s not performing to your standards; in other words bringing you a return on your investment, get rid of it!!

So, how can an organization do this successfully if combining copywriting and marketing promotions / campaigns?

Here’s how - as a copywriter & marketer I work closely with organizations to:

Create up-sells, down-sells, and cross-sells that will increase the number of transactions between your prospects, clients, and customers and your company - therefore increasing your organization’s "bottom-line" profitability.

Position your products, services, and your spokesperson in ways that make them utterly indispensable.

Spot and eliminate chokepoints in the organization and in its marketing procedures that unnecessarily increase your marketing cost and limit the effectiveness of your sales campaigns.

Squeeze your current customer base to determine where your most likely prospects are hiding now… how they can be reached most cost effectively… what they need to hear to make the buying decision… and by doing so, create a quantum leap in your new customer acquisition campaign response, conversion rates and ROI…

Identify new product opportunities that fit hand-in-glove with your prospects’ and customers’ most compelling resident emotions - products and services that pretty much create themselves…

Innovate new offer structures that make it nearly impossible for your prospects and customers to NOT act on your promotions.

Harness the amazing power of the FREE internet - and the explosive viral power of Web 2.0 - to trigger a tidal wave of new prospects and customers, without the high cost of capital risk of offline sales campaigns…

Plus many more successful solutions to help grow your business…

If you’d like to inquire more about my services and how I can help your company please call me toll free at 888.884.7643 x.704 or email me at granison@granisonshines.com.